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DEFINITION OF INTERNATIONAL MARKETING

DEFINITION OF INTERNATIONAL MARKETING International Marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers. According to the American Marketing Association, “International Marketing is the multi-national process of planning and executing the conception, prices, promotion and distribution of ideal goods and services to create exchanges that satisfy the individual and organizational objectives.” CONCEPTS OF INTERNATIONAL MARKETING Domestic Marketing: Domestic Marketing is concerned with marketing practices within the marketer’s home country. II. Foreign Marketing: It refers to domestic marketing within the foreign country. III. Comparative Marketing: when two or more marketing systems are studied, the subject of study is known as comparative marketing. In such a study, both similarities and dis-similarities are identified. It involves an analytical comparison of marketing methods practiced in different countries. IV. Int...
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Database Management System

Database Management System (DBMS) Types Database Management System is a software package that has been designed to create and maintain shared collection of logically related data. A Database Management System generally facilitates the processes of Defining, Constructing and Manipulating of data. In addition to that it provides various background services including transaction management, disaster recovery and security. Data management has become a high priority issue in modern business management. Therefore to support that, database management systems providers improving their products using innovative technologies. Types of (DBMS) Flat File System A Flat File is a database that stores the data in a plain text file. Each line of the file stores a single value. Each field is separated by delimiters such as commas or tabs. Although it can have multiple tables, it cannot have multiple relations as the Relational Databases have. Relational Databases The main advantage of Relational Dat...
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The Consumer Research Process

The Consumer Research Process The consumer research process, as explained by Schiffman and Kanuk in their book   Consumer Behavior , consists of 6 steps:   Develop Objectives The first step of this process is to define the objectives of the study. A specific, thought -out set of objects assists in determining the type and level of information required. Objective Examples:   y   To segment the marker for Nandos new meal deal. y   To assess consumers attitudes towards Nandos services and quality. Collect ion of Secondary Data Secondary data is data that is readily availabl e and may be from an internal or external source. It is information that has been collected for an ulterior purpose that may be used to serve the current purpose.   Advantages of Secondary Data:   y   Cheaper then conducting primary research. y   Can be obtained faster then primary data. y   May al ert the acquirer to new or unthought-of solutions or problems. ...
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